Larger Than Life: India’s No.1 Celebrity Brand Isn’t from B-Town

26 September-Kolkata, India: When it comes to larger than life persona, being India’s top celebrity brand, neither Ranveer Singh nor Shah Rukh Khan holds the reins. The title belongs to someone who is outside of this Bollywood lavish lifestyle and in fact, that particular someone has a astonishing brand value of $231.1 million.

Who is the one who is India’s top celebrity

Kroll, which is an independent financial and risk advisory company, released a ranking list of top celebrity brands in India. The outcome is based on their high presence on social media and the brands they endorse in advertisements.

The candidate is none other than India’s second-highest run scorer and recently retired player Virat Kohli, who married Bollywood actor Anushka Sharma and excelled both Shah Rukh Khan and Ranveer Singh to take the top spot as India’s highest brand value celebrity with a staggering brand value of $231.1 million for a consecutive third time in a row. The Indian legendary cricketer is also the most followed Indian celebrity on Instagram(273 million).

Who are the other people on the list

Indian Bollywood actor Ranveer Singh holds the second spot with a brand value of $170.7 million, and none other than the ‘Badshah’ of Bollywood, Shah Rukh Khan, conquers the third place with a brand value of $145.7 million after making a huge comeback in films in recent years.

Meanwhile, Alia Bhatt takes the fourth position with a brand value of $116.4 million, and the fifth celebrity is none other than ‘Masterblaster’ Sachin Tendulkar, who took the position with a brand value of $112.2 million after taking part in recent advertisements. The remaining names are dominated by famous Bollywood actors like Akshay Kumar, Hrithik Roshan, Deepika Padukone, Amitabh Bachchan and Salman Khan.