Facebook, Instagram test paid verification service in Australia and New Zealand
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Aus/NZ Desk | On Friday, Facebook and Instagram launched a week-long rollout of their first paid verification service, testing users’ willingness to pay for previously free social media capabilities. According to the firm, members in Australia who produce government-issued IDs can begin applying for a verified badge, which provides protection against impersonation, direct access to customer support, and increased visibility.
Faced with dwindling advertising-income, parent firm Meta is testing a subscription model in Australia and New Zealand before expanding into larger regions. The service will be available for US$11.99 on the web and US$14.99 on iOS and Android mobile devices.
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