Bengali Advertising: Culture That Sells?

A Bengali phrase in an advertisement. A plate of mishti. A Puja pandal glowing against the Kolkata skyline. A saree, a family gathering, a familiar song. Bengali advertising is increasingly drawing from the cultural details audiences already know, recognise and associate with their own lives. But when a brand speaks through a culture its audience […]

One BJP, Two Voices?  Swapan Dasgupta’s take on the Jadavpur Clash Raises Eyebrows

What happens when voices from the same political party strike very different notes on a controversy? As the political fallout over the violence at Jadavpur University continues, senior BJP leader and West Bengal Finance Minister Swapan Dasgupta has taken a notably restrained position, calling for an end to provocation and stressing that the university’s academic […]

Mirza Ghalib Street Fire: Leaseholder Arrested, Fire-Safety Probe Widens

The probe into the deadly Mirza Ghalib Street hotel fire has entered a pivotal phase, with Kolkata Police arresting Abu Zafar, the leaseholder of Hotel Shikha Inn, where the fire broke out early Wednesday. Two hotel staff members have also been detained for questioning, while the original owner, Bireshwar Mitra, is reportedly still absconding. The […]