Prasar Bharati’s Waves App to be Pre-installed on Smart TVs: Government Plan

The government is planning to make it mandatory for TV manufacturers to pre-install Prasar Bharati’s OTT app on new TVs. This move aims to increase the reach of Prasar Bharati’s content, including news, entertainment, and educational programs, to a wider audience.

According to sources, the government is likely to make this a part of the new TV manufacturing guidelines, which would require manufacturers to bundle Prasar Bharati’s app with their smart TVs. This would enable viewers to access a range of content, including live TV channels, on-demand shows, and original programming, directly on their TVs.

Prasar Bharati’s OTT app, known as “Waves”, offers a wide range of content, including entertainment, news, and educational programs, catering to diverse audience preferences. The app is available on various platforms, including Android and iOS devices.